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Importance of creative and effective packaging
When done effectively and creatively, packaging is what ultimately sells your goods. It's not simply about placing your brand on a packaging or designing a great label or sticker. It catches people's attention, communicates a message, and makes them feel a certain way.
The design of a product's exterior is referred to as a product package design. This covers material and shape choices, as well as designs, colors, and logos used on wrapping, a box, a can, a bottle, or any other type of container.
Yes, it's a useful tool. Packaging, like any excellent design, delivers a storyline. It's also a sensuous experience, involving us physically through sight, touch, and sound (and, depending on the product/package, maybe scent and taste). All of these facts assist us in determining what the contained product is for, how it should be used, who should use it, and, perhaps most significantly, whether or not we should purchase it.
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