What the first thing comes in your mind when you hear “logo”? A pictorial representation of a brand. This is the most common definition that we all know. But, do you see the concept has changed over time?
A company logo is all about its story and conveying the value to the prospects. The entrepreneurs might not really know about the worth of a logo, but it serves great importance in making a brand.
Emerging companies or small businesses must not get caught in a trap. That’s why this post is all about creating awareness regarding logo designing. Here you will not only learn to have a good logo but an inspirational logo design to get more customers.
7 Important Steps To Know Before Creating The Best Logo Design
⦁ Know The Reason First
Before you start designing a logo for your company, know why you want a logo. Starting a business is all about creating value and engaging customers to earn profits. It means to give and take.
The meaning behind “give and take” is to inspire the world and then let the world help you in earning big. So, the logo is the same thing. For any small business, a logo can make a huge difference. It is the first impression to the customers. In this way, you will be publicizing your business and let them aware of your products at a glance.
Hence, a logo is a must for any small business. This is the only way through which you can brand yourself.
⦁ Create A Unique Brand Identity
Once the first step is done, next comes establishing a brand identity. Here again, you have to get to know about your brand closely. You must understand the uniqueness that resides in the brand.
It is always helpful in understanding your brand first before making any choice for the logo.
There is one more way to make yourself clear about the brand. Draft a few important questions, which will help you in knowing the brand from the beginning. You have to be very careful in identifying the factors that become the logic behind the logo design.
⦁ Look Around For Inspiration
The industry you belong to is the first inspiration. Here you will not only find your competitors reflecting their worth and impressive personality, but also gives you an idea about the logo.
So, the very first step to getting started with logo designing is brainstorming ideas. Keep track of the styles and themes that are attention-grabbing and can help you in reflecting your talent to the world.
Most importantly, you should not miss what your audience is likely to see in you. Think like them, and you will know how they will get inspired by the preferred logo design.
⦁ Stick To One Design Style
Since you are now a few steps ahead of creating a logo, you must be aware of the styles that give a clear picture of your brand.
There are thousands of multiple styles in logo designing. For your brand, choose the one that best fits the brand’s personality. You don’t have to worry about the efforts to put in. All credits will definitely go to the graphic designer, but before that, the style you choose is all it wants.
Also, all the styles are not mutually exclusive. Just let the aesthetics of the chosen style be your brand’s voice.
⦁ Choose The Type Of Logo And Colors
Now comes the real challenge. For a professional graphic designer, it is just a matter of expertise and years of experience. But for you, it is a big struggle.
There are 7 different types of logos, which are only decided concerning the brand’s story. Only pick the one that matches your brand; otherwise, go ahead.
Not only this, but you have to picky while deciding colors as well. Since you are starting a new venture, or already owning a small business, keep in mind the sensitivity of the brand personality that holds the worth.
Make sure your logo must not contain bold colors as it doesn’t give a soothing effect. You have to first learn about color psychology and then pick a color for your brand logo. You can also look for amazing logo design services that can help you with this.
⦁ Typography Matters A lot
Not everyone is okay with understanding the visuals in the logo. You surely have to add text consisting of the name of the company or its slogan.
The main point you must not miss is that the font size and typeface must not be shady. This means it must be readable enough to let everyone know who you are.
From simple to fancy fonts, only choose the ones which are quite difficult to copy and represent you in a better way.
⦁ Have Faith In The Graphic Designer
Last but not the least, you must let your graphic designer know everything from the beginning, no matter what. This is the most crucial step in creating a logo for your company.
A graphic designer is a real hero, so you don’t have to mess with it. Instead, be friends with him and guide him with everything which you expect in stunning logo design.
Do not burden your designer with loads and loads of requirements. Keep it precise so that he/she can make a perfect logo for you in the stretch of time.
Are You Ready To Begin?
So these were some handy tips in getting started with logo designing for small businesses. Every entrepreneur must know the importance of a logo so that it can attract more customers for a lifetime.
In this post, you have not only learned simple tips to start with logo designing, but the purpose of building a unique brand identity from the tiniest effort. Will you now choose a logo design the same way?