In the marketing field, your brand symbol represents your business. No one should underestimate its importance, because this can give your brand a personal identity. You need to remember that before your company name, customers must first see the brand of your brand. Therefore, it plays a very important role in your conversion rate.
In order for your business to enter this competitive world and give customers the opportunity to know it, you must have an attractive brand while also having a logo made. However, not every company is in favor of creating a visible company. We tell you that you may make a mistake when designing it. Sometimes these mistakes will not only embarrass you and your brand, but will also be costly.
This article will open up those who make mistakes when creating their logo. Here are some reasons why some logos fail in the first attempt.
Why Your Logo Design Fails?
Normally, failure always comes in the result while we only think of the success. This means that we never think of the worst scenarios but only the techniques that simply help us to ace the project. However, this is totally and impractical practice.
A true logo designer, however, thinks of both aspects. But failure is part of the job. In this post, you will come to know why logo designs fail.
Icon design is simple or very complex
Yes, it is an undeniable fact that simple logos will never be forgotten. Nevertheless, we live in a fast-paced world. This means that time changes rapidly, and punctuation changes.
Today’s score is increasingly different from the concept. The custom basketball logos may not be the visual representation of how the players will play in the field. As a cheap business card for a photographer, it will not fit the look of the camera. But keep in mind that icons are so different and confusing that they can fall apart.
If you are creating an unusual icon, customers may find it confusing (because it is difficult to understand) or it will not leave them a big impact. One example is Nike. Research has shown that Nike is one of the most popular brands in the United States. His mark may be simple, but he can put a mark on people’s hearts.
Avoid signs that are difficult and complicated to create. The complete logo is not only difficult to understand or confuse, but it is also difficult to print. Also, please pay attention that the design does not print well. It can ruin the original idea people have for your brand.
Considering low cost packages
Oh, no doubt the large number of websites offering free icon plans, or not, give them a cheap price. Anyway, you have to keep in mind that these models can be very expensive in the end (you know, what kind of turnover or whatever?). Entrepreneurs have fallen into the trap of cutting costs and creating badges, which in turn is one of the causes of their business failure.
If you are not a professional graphic designer, you may want to hire a professional graphic designer. Online video tutorials can make you think and create logos for any company that can be placed anywhere for instance, basketball letterhead easily, but remember to put some details into the threat. You will first need to know if you have the status to be a logo designer, as well as whether you have the basic character.
Please know that what you pay for is what you receive. If you want a high quality logo, you will also be ready to open up your wallet.
When designing a logo, keep in mind the following mistakes:
- Depending on the internet you get a tool to create a free icon
- Design your own logo for saving money
- Call the amateur icon manufacturer
Using inappropriate images
In creating the icon, a high-resolution image should be used as a rule of thumb. This policy is to ensure that printing and printing are extremely efficient. Image quality is one of the most important, because icons are everywhere.
The best way to get rid of such problems is to use tools like Adobe Illustrator and CorelDraw. These are vector drawing tools that provide the key.
The presence of the visual image is very important, which means that the image quality should be the focus. Here are some common mistakes when creating icons with bad photos:
- Use watermarked images when creating icons
- Use consistent images (especially when printing)
Not knowing the brand
When creating a logo, especially when working with a customer, it is best to keep the company in mind when designing it. Always remember that you are doing it because someone paid you to do it, which means you are not creating an icon for yourself. If you are not capable of doing it you can have a logo made.
It is very important to talk and chat with clients before starting a project. Ask important questions, such as color selection and marking. Make sure you and your customers are on the same page to get a brand that not only meets your standards but also meets your customers ’standards. Along the way, the customer tells the developer something stupid, you must know to fight.
The requirements for a well-made brand are: first, it should be clear, and second, it should let your customers know their brand.
When you create a logo, the design is considered as required. However, you need to consider the following.
Take Adidas as an example. When you look at it, its mark is like a shoe. Font is very unique and helps to keep the mark.
Ignore common mistakes in branding:
- Lack of communication with customers
- Choose the icon you want instead of what the customer wants
The Bottom Line
Logos are not just images. It is much more than that. It tells the companies that are focused on the company’s history.
More importantly, the creation of icons has never been the same. It requires time, money, effort and skill. When you do not know what to do when creating a logo, it is better to call a professional than to damage your brand and ruin your business.
Read more: 5 Ways To Get More Clients To Your Business Through Brand Logo Design