So if you have a big idea, a successful company, or maybe you are a brand that wants to update your message and engage your audience, no matter what your reason, the right brand will have a positive effect on your business. To help you do this, we will introduce 6 points for creating a successful brand in this article.
1. Ask yourself why?
Why do you do what you do? Answering this question will explain the value, purpose and message of your brand. Having a brand with a successful purpose will build a strong connection with your target audience.
Simon Sinek is the inventor of what he calls the golden circle. The gold seal starts with WHAT, then adjusts, and finally what is around the edge. It encourages us to think from within, from cause, then one, and then what.
You can do the exercise yourself by drawing your own golden circle, meditate and ask yourself these three important questions. Start with why you do what you do, then how to do it, and fix things.
By using only live materials to solve minor problems that are important to consumers, having a purpose or conviction will interact with your audience and connect them with your brand.
Someone with no smoothie smoothed their message perfectly. Cross his clean hands
Innocent is a good example that the company is well aware of “the reason”. From the name of their company to their campaign slogan “It’s delicious”, they emphasized their great product and commitment to good work (they donated 10% of the company’s profits for charity).
When every aspect of your business demonstrates your value, branding is a success. Mila Katagarova’s packaging graphic design uses paper illustrations and a circular pattern combining living things with the creation of matcha life.
2. New Vision
Once you have found the “cause”, it is time to make a new statement. This describes what you want to achieve. So, pick up a pen and paper and write down the answers to these important questions:
- Think about where you want your business to grow in five to ten years
- Write a statement based on “why” and the value of your business
- Make sure your statement shows that your business is focused
- Write your vision statement at this time
- Divide your statement into clear and concise language
- Make sure the sentence is easy to understand. Convince your friends and family that your vision is clear
Here are some examples of large models:
- Pigeon: We believe that beauty should be a source of trust, not anxiety. That’s why we are here to help women around the world look their best, to help them increase their self-esteem and their full potential.
- Coca-Cola: Our vision is to create the kind of people’s favorite people and people’s favorite people, and empower them both physically and mentally. And creating sustainable businesses and sharing a better future to achieve, thus changing the lives of people, communities and our world.
3. Check out your competitors and find unique retail outlets
Crayola’s ad shows rocket-drawn, rectorate with one eye on Barney dinosaur fighting
Learn from your competitors, research them and find out why your brand or company is unique. Your unique sales language (USP) comes from a different level from your competitors. For example, instead of thinking my pen is too big and the ink will last for hours, think of a big photo like bull logo designs and make your product creative.
Find a good list of your USPs:
- List the characteristics and unique benefits of your product or service such as recycling logo ideas.
- Google your competitors and evaluate your identity and profits, then you will better understand what small things (or big things) make you different.
- Think about the emotional needs of your product or service.
- Look at it from a customer perspective and write down everything that comes to your mind.
- Identify parts of your product or service that competitors will not do.
- Check off content that you may not be able to copy, copy or re-copy quickly.
By using the above terms, it will help you create a statement that will tell your USP customers quickly.
Your full coverage should have everything you need to use as few words as possible, and use it everywhere! Just make sure you use your tags all the time on your product, website, social media and email signatures, and of course, your products.
The best expressions are not just a few sentences, they can also remember images, feelings, memories and pleasure.
Here are some good examples to keep your creativity moving:
- KFC “Eat your fingers thoroughly.”
- “Crispy popcorn” rice.
- Red Bull “gives you wings”.
- M&M: “It melts in your mouth, not your hands.”
- FedEx: “When your package is complete, it must be overnight.”
4. Human form is important
Building a positive attitude for your brand will help customers decide whether you will be comfortable with them. From the tone and language to the font and color you choose, one should appear in all your communication systems. All of these factors will reflect the value of your brand as well as the potential value your customers may have.
Creation is based on an understanding of the real buyer’s role. It helps to visually see your target customers as well as their demographic data such as age, gender, location, income.
In addition, think about your product or company, if it is a person, who will it be? It may be useful to consider celebrities and their characteristics. There should be a strong relationship between the buyer’s job and the brand’s brand.
5. Absolute appearance
Yes, we use this standard for your voice, your communication with your target audience will speak to them immediately and start contacting them.
If you sell sneakers to young people in the youth market and take help from a baby logo maker, you will attract them in a different language than selling great restaurants and hotels. It sounds obvious, but you have to speak to your customers in a loud voice, otherwise in a busy market, your brand voice will not be heard.